Thursday, March 10, 2011

An appeal from the Pro-Life Movement in the Philippines!

From a TPC reader,


Dear Pro-Life Community,

With the blessings from our President Eric M., I would like to invite volunteers to join the Marketing Committee and to come to our 1st meeting on March 16, Wed AM, with venue tbc depending on the number of volunteers.

Without preempting the Strategic Planning Session of Pro-Life, I wish to share with you a draft of our Vision-Mission-Values, subject to validation and approval by the Board and ExCom.

The Vision of the Committee is "Victory for Brand Pro-Life".
The Mission of the Committee is the "360 degree Integrated Marketing Communications (IMC) Campaign for Brand Pro-Life".
The Values of the Committee are simply the "Laws of God".

We will undertake a comprehensive evaluation of our performance todate, starting with an in-depth survey of our target consumers (quantitative and qualitative); conduct our SWOT; formulate our Objectives-Goals-Strategies-Measures; develop our Marketing Programs and Actions; lay out our Calendar of Activities; and estimate our budgetary requirements (to guide our fund-raising objectives); then execute with world-class excellence -- in terms of quality of the marketing, speed of execution and cost efficiency.

We will need people with the experience and expertise in the following functional areas of marketing:

1) Market Research (Qualitative and Quantitative)
2) Brand Management
3) Advertising (Creative and Production)
4) Public Relations
5) Media Management (Planning-Strategy-Execution)
6) Media Practice (Broadcast and Journalism)
7) New Media (Internet and Mobile)
8) Trade Marketing (Promotions and Merchandising)

In terms of personality and attitude, we are looking for people willing to work for God's greater glory with no remuneration except for God's promise of a hundredfold in blessings-favors-graces for their families and loved ones on earth, plus eternal life and everlasting happiness in heaven.

Please invite your friends, colleagues, relatives & family.


Willy Arcilla
Chairman, Marketing Committee

Here is something for Catholics who profess to be Pro-Life but are thinking twice of coming out to join the movement:

And he called to him the multitude with his disciples, and said to them, "If any man would come after me, let him deny himself and take up his cross and follow me.  For whoever would save his life will lose it; and whoever loses his life for my sake and the gospel's will save it.  For what does it profit a man, to gain the whole world and forfeit his life? For what can a man give in return for his life? For whoever is ashamed of me and of my words in this adulterous and sinful generation, of him will the Son of man also be ashamed, when he comes in the glory of his Father with the holy angels." 
Mark 8:34-38 

"No one after lighting a lamp covers it with a vessel, or puts it under a bed, but puts it on a stand, that those who enter may see the light. For nothing is hid that shall not be made manifest, nor anything secret that shall not be known and come to light. Take heed then how you hear; for to him who has will more be given, and from him who has not, even what he thinks that he has will be taken away."
Luke 8:16-18

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